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Everything from planning to post-event follow-up is clear! A textbook on exhibition strategies that generate business negotiations.

Recommended for those who want to know the secrets to connecting exhibitions to business negotiations within a limited budget!

This document is a "textbook on exhibition strategies that generate business negotiations," covering everything from planning to post-event follow-up. You will learn about "the knowledge needed for pre-exhibition preparations," "the activities on the day of the exhibition that attract visitors," and "how to create a system that generates business negotiations from post-exhibition follow-up." At the end, we also include information about a "basic seminar to enhance results at the next exhibition," which provides practical know-how for lead acquisition and increasing negotiation rates, so please take a look. [Contents] ■ Chapter 1: Developing the Exhibition Plan ■ Chapter 2: Creating Booths and Materials ■ Chapter 3: Preparing for Day-of Operations ■ Chapter 4: Attracting Visitors to the Exhibition Booth ■ Chapter 5: Post-Exhibition Follow-Up ■ Chapter 6: Post-Exhibition Follow-Up Using Tools *For more details, please download the PDF or feel free to contact us.

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[Data] List of BtoB Marketing Measures

Introducing measures aimed at expanding recognition and measures for lead acquisition!

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

  • Ad management and operations
  • Internet Advertising
  • Marketing Support Tools

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[Reference] Owned Media Article Production Guidebook

We will also introduce the tools you should prepare for article production and examples of actual project proposals!

In this document, we have compiled "everything" about the article production know-how we have cultivated for owned media into a 30-page resource. It provides a detailed explanation of the overall picture of article production for owned media, the planning of general writing themes, the process of creating outlines, and two key points to consider during writing. Having an attitude of continuously executing ideas along with hypotheses is also important in managing owned media. 【Contents】 ■ Chapter 1: Understanding the Overall Picture of Article Production ■ Chapter 2: Planning Articles ■ Chapter 3: Creating Outlines ■ Chapter 4: Writing the Main Text ■ Chapter 5: Publishing Articles ■ Chapter 6: Mindset for Article Production *For more details, please download the PDF or feel free to contact us.

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[Data] Reflecting on the Use of Kairos3 through "Quantity and Quality"

Let's look at the results of MA here! You can understand the "numbers to look at first" to see the results.

This document summarizes the approach to reflect on the results of using the MA tool "Kairos3" along two axes: "quantity" and "quality." It includes specific methods for checking within Kairos3, such as the indicators to track through forms and newsletters, the flow of improvements, and how to measure quality based on attributes and depth, accompanied by screen images. A checklist for utilizing Kairos3 is also included, which can be useful for daily operational improvements. [Contents] ■ Purpose of this document ■ Approach to visualizing results ■ Viewing quantitative results with Kairos3 ■ Viewing qualitative results with Kairos3 ■ Considering next actions *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)
  • Marketing Support Tools

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Case Studies of Sales DX in the Manufacturing Industry

Introducing case studies of four manufacturing companies! Making marketing more accessible.

This document is a case study of "Sales DX in the Manufacturing Industry" that has implemented the MA tool "Kairos3." It introduces examples of significant transformations achieved by a team of three employees, from email newsletters to YouTube, in acquiring new customers independently through Sales DX, as well as cases where technology was communicated via email newsletters, leading to a major shift from focusing on introductions to acquiring customers nationwide. Additionally, at the end of the document, there is information about "what we offer," which can be useful when considering implementation. [Contents] ■ Sanki Seisakusho Co., Ltd. ■ Mazda Motor Corporation ■ Noguchi Seisakusho Co., Ltd. ■ Sanko Seisakusho Co., Ltd. *For more details, please download the PDF or feel free to contact us.

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[Materials] Learn from Marketing Strategies and Case Studies! An Introduction to BtoB Marketing

Recommended for those who want to learn the essentials of BtoB marketing from scratch!

This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

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39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

Publishing the internal manual with example sentences! For everyone who wants to make writing their skill.

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

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Recommended MA tools for maintaining relationships with job seekers and companies in the recruitment industry!

Transforming hidden job seekers into "immediate customers." Contributing to an increase in contract numbers.

"Kairos3 Marketing" is a marketing automation tool that addresses specific challenges in the recruitment industry, such as "inability to contact job seekers" and "information being personalized," maximizing the number of successful placements. It maintains continuous contact with job seekers who cannot answer phone calls during the day through newsletters and other means. By visualizing "immediate customers" with high job change intentions based on their online behavior history, it enables approaches at the optimal timing. This significantly improves the efficiency of uncovering hidden job seekers and matching them. Additionally, it features intuitive usability that can be mastered even by staff who are not IT-savvy, along with robust support from dedicated staff, ensuring smooth implementation on-site. You can confidently introduce it even without IT or DX personnel in-house. Please consider "Kairos3 Marketing," which builds relationships with job seekers and client companies through "non-pushy sales" and supports the expansion of your organization's revenue.

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