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Marketing Support Toolsの製品一覧

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Everything from planning to post-event follow-up is clear! A textbook on exhibition strategies that generate business negotiations.

Everything from planning to post-event follow-up is clear! A textbook on exhibition strategies that generate business negotiations.

Recommended for those who want to know the secrets to connecting exhibitions to business negotiations within a limited budget!

This document is a "textbook on exhibition strategies that generate business negotiations," covering everything from planning to post-event follow-up. You will learn about "the knowledge needed for pre-exhibition preparations," "the activities on the day of the exhibition that attract visitors," and "how to create a system that generates business negotiations from post-exhibition follow-up." At the end, we also include information about a "basic seminar to enhance results at the next exhibition," which provides practical know-how for lead acquisition and increasing negotiation rates, so please take a look. [Contents] ■ Chapter 1: Developing the Exhibition Plan ■ Chapter 2: Creating Booths and Materials ■ Chapter 3: Preparing for Day-of Operations ■ Chapter 4: Attracting Visitors to the Exhibition Booth ■ Chapter 5: Post-Exhibition Follow-Up ■ Chapter 6: Post-Exhibition Follow-Up Using Tools *For more details, please download the PDF or feel free to contact us.

  • MA

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[Data] List of BtoB Marketing Measures

[Data] List of BtoB Marketing Measures

Introducing measures aimed at expanding recognition and measures for lead acquisition!

In this document, we introduce various BtoB marketing initiatives. For the purpose of increasing awareness, we present online advertising such as listing ads and display ads, as well as offline advertising like TV and radio commercials and transit ads. We also cover non-advertising initiatives such as social media management and press releases. Additionally, we explain initiatives aimed at lead acquisition, lead nurturing, and generating business negotiations. [Contents] ■ Initiatives for increasing awareness ■ Initiatives for lead acquisition ■ Initiatives for lead nurturing ■ Initiatives for generating business negotiations *For more details, please download the PDF or feel free to contact us.

  • Ad management and operations
  • Internet Advertising

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[Information] How to Start Sales Role-Playing That You Can Practice Just by Imitating

[Information] How to Start Sales Role-Playing That You Can Practice Just by Imitating

We will share our know-how based on the insights we have gained from supporting business DX for many years!

This document explains the concepts for practicing sales role-playing with examples. It covers the four objectives of sales role-playing, the breakdown of the sales process, customer assumptions, and the preparation of scenarios and goals. Additionally, it provides tips for practice and reflections on the experience. We hope this document serves as a catalyst for enhancing your sales skills. [Contents] ■ Introduction ■ Preparation ■ Practice ■ Reflection *For more details, please download the PDF or feel free to contact us.

  • others

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Four Patterns of SFA Utilization for Small and Medium-sized Enterprises

Four Patterns of SFA Utilization for Small and Medium-sized Enterprises

Visible results, vivid images. Introducing utilization patterns that can be understood by the number of salespeople.

This document introduces how small and medium-sized enterprises are utilizing SFA based on actual customer cases. It also includes the basic concepts of SFA, patterns of SFA utilization, and points to consider when contemplating implementation. Let's start by defining the diverse sales processes into about five steps. By creating a "yardstick" for sales, it becomes possible to start small with SFA design. [Contents] ■ Introduction ■ Basic concepts of SFA ■ Four examples of SFA utilization patterns ■ Summary: Points to consider for SFA implementation *For more details, please download the PDF or feel free to contact us.

  • SFA (Sales Support System)

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[Data] 25 Selected Business Frameworks

[Data] 25 Selected Business Frameworks

You will develop analytical skills that create profits! Please make sure to utilize this in your business.

This document introduces frameworks that are often used as thinking tools for marketers when considering business, and which have been recognized as beneficial. It explains various business frameworks used for business planning and marketing strategy development, as well as frameworks that are convenient for implementing and executing marketing plans and initiatives. Additionally, it presents frameworks that are useful for enhancing the execution capabilities of marketing and sales operations. 【Contents】 ■ Chapter 1: Frameworks related to management strategy ■ Chapter 2: Marketing frameworks ■ Chapter 3: Frameworks to enhance marketer capabilities *For more details, please download the PDF or feel free to contact us.

  • others

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SFA tool "Kairos3 Sales"

SFA tool "Kairos3 Sales"

We provide comprehensive support from customer information management to order processing and collaboration with marketing.

"Kairos3 Sales" is an SFA tool that can accurately solve challenges in sales activities with a precise approach. It supports the efficiency of sales activities and improves results, enabling "process management" and "result analysis." By integrating with "Kairos 3 Marketing" and external tools, it further promotes sales activities. Through analysis based on accurate numbers, it is possible to build a sales organization that increases revenue. 【Features】 ■ Create a system that allows focus on important initiatives, achieving many results in a short time ■ Utilize marketing data in sales activities to enhance deal conversion and closing rates ■ Enable managers to understand the state of the organization from various angles and encourage appropriate improvements ■ Eliminate performance variability and ensure reproducibility of successful patterns *For more details, please refer to the related links or feel free to contact us.

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  • SFA (Sales Support System)

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[Data] MA Tool Comparison Table

[Data] MA Tool Comparison Table

Introduction to features such as form creation, email distribution, segmentation, and scoring!

This document is a "Comparison Table of MA Tools" compiled based on information available as of January 2025, reflecting our company's perspective. It introduces initial costs, monthly fees, minimum usage periods, contract renewal units, the presence of related tools, and external integrations. For accurate information on each tool, please contact the respective companies. [Contents (Excerpt)] ■Kairos3 ■SATORI ■List Finder ■BowNow ■SHANON MARKETING PLATFORM ■Haihahi Mail Bridge *For more details, please download the PDF or feel free to contact us.

  • MA

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Case Studies of Sales DX in the Manufacturing Industry

Case Studies of Sales DX in the Manufacturing Industry

Introducing case studies of four manufacturing companies! Making marketing more accessible.

This document is a case study of "Sales DX in the Manufacturing Industry" that has implemented the MA tool "Kairos3." It introduces examples of significant transformations achieved by a team of three employees, from email newsletters to YouTube, in acquiring new customers independently through Sales DX, as well as cases where technology was communicated via email newsletters, leading to a major shift from focusing on introductions to acquiring customers nationwide. Additionally, at the end of the document, there is information about "what we offer," which can be useful when considering implementation. [Contents] ■ Sanki Seisakusho Co., Ltd. ■ Mazda Motor Corporation ■ Noguchi Seisakusho Co., Ltd. ■ Sanko Seisakusho Co., Ltd. *For more details, please download the PDF or feel free to contact us.

  • MA

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[Information] MA Tool Transition Roadmap

[Information] MA Tool Transition Roadmap

Smooth transfer operations! Here are the tasks you should keep in mind.

This document summarizes the tasks that should be addressed regarding the transition to a new MA tool, specifically "what needs to be done by when." We introduce the necessary actions to be taken at each step from preliminary preparations, information gathering and comparison, initial setup and data migration, to the start of operations, all the way to the completion of the transition. It is recommended to overlap the contract periods of the current tool and the new tool by 1 to 2 months. Let's establish a schedule with some leeway to ensure a smooth data migration. [Contents] ■ Tasks to be completed by the end of the transition - Preliminary preparations - Information gathering and comparison - Initial setup and data migration - Start of operations *For more details, please download the PDF or feel free to contact us.

  • MA

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[Material] Easy Guide to Planning and Writing a Newsletter That You Can Write Smoothly!

[Material] Easy Guide to Planning and Writing a Newsletter That You Can Write Smoothly!

We will introduce specific examples of commonly used newsletter planning and proposal creation!

This document is a guide that summarizes the know-how for planning and writing newsletters that we have gained from over 600 newsletter distributions. It explains the mindset to keep in mind before writing a newsletter, as well as methods for planning emails, the classic way to write newsletters, and their structure. We also introduce a framework to prevent the unavoidable "running out of ideas" that comes with continuing email marketing. 【Contents】 ■ Chapter 1: Mindset of the Newsletter Manager ■ Chapter 2: Planning and Generating Ideas for Newsletters ■ Chapter 3: How to Write a Newsletter ■ Chapter 4: Framework to Prevent Running Out of Ideas *For more details, please download the PDF or feel free to contact us.

  • Email delivery system

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[Materials] Learn from Marketing Strategies and Case Studies! An Introduction to BtoB Marketing

[Materials] Learn from Marketing Strategies and Case Studies! An Introduction to BtoB Marketing

Recommended for those who want to learn the essentials of BtoB marketing from scratch!

This document is an introductory book on BtoB marketing learned through marketing strategies and case studies. It covers the basics of BtoB marketing, the purchasing behavior process of corporate organizations, BtoB marketing strategies for each process, case studies of BtoB marketing, and the MA tool "Kairos3 Marketing." It is also recommended for those who want to know about other companies' BtoB marketing case studies and the strategies they should implement in their own business. 【Contents】 ■ Chapter 1: Basics of BtoB Marketing ■ Chapter 2: Understanding the Purchasing Behavior Process of Corporate Organizations ■ Chapter 3: BtoB Marketing Strategies for Each Process ■ Chapter 4: Case Studies of BtoB Marketing ■ Chapter 5: Increasing Sales Without Adding Staff - MA Tool "Kairos3 Marketing" *For more details, please download the PDF or feel free to contact us.

  • MA

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39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

39 Writing Techniques That Anyone Can Use to Write an Essay Scoring Over 80 Points

Publishing the internal manual with example sentences! For everyone who wants to make writing their skill.

This document introduces techniques for writing an 80-point essay, complete with example sentences. It explains techniques for writing concise sentences, methods for writing concretely, tips related to grammar and sentence structure, and techniques for "writing in an easy-to-read manner." This material is suitable for those in charge of owned media, newsletter editors, freelance writers, and anyone looking to improve their writing skills. 【Contents (partial)】 ■ Eliminate unnecessary information ■ Write concretely ■ Pay attention to grammar and sentence structure ■ Write in an easy-to-read manner ■ Add persuasiveness *For more details, please download the PDF or feel free to contact us.

  • others

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